I have been thinking a lot about advertising lately mainly because I am infuriated by one of ALAC’s TV ads and the response from them and from the ASA over complaints. Read here if you want the background but the idiocy and poor process astounds me.
However this is an art blog and the commercialism often evident in the artworld made me think of the cross-over into advertising. Seeing Tracey Emin’s line of Longchamp bags is somewhat bemusing but I guess various other artists have “cashed in”. Of course Warhol and Bill Apple were advertising artists before switching to fine art (although did they really?)
International Woman Suitcase– Tracey Emin (£1830)
Other examples welcomed in the comments….And just for fun here is an “Is it Art or Advertising?” link.
Today I read a great post by Edward Winkleman about the ‘general public’ (that’s me!) and their difficulties with contemporary art. He quotes Matisse
“When a painting is finished, it’s like a new born child, and the artist himself must have time for understanding. How then, do you expect an amateur to understand that which the artist does not yet comprehend?”
“Matisse Speaks,” June 3, 1933
Winkleman goes on to say “the observation that the general public, which is frequently cited as not really getting (i.e., liking) much of contemporary art, might be getting a bum rap on that.” which is nice – the post is really worth a read for more thoughts along these lines and where the artists should be looking for reaction.
Tomorrow it looks like I will be able to get to Te Manawa again. I am looking forward to seeing Landed in particular. There is also a John Bevan Ford exhibition on though. I am not a big fan of Ford, mainly because what I’ve seen is all “samey” but I am hoping this show will offer a wider view. Maybe I am missing something as a relative-in-law is making a special trip to see this exhibition in a few months because she loves his work she owns a few pieces. However she seems to like these works more now that “they are worth so much more because he’s dead” which although true seems a little gruesome.
Lake Waihora – John Bevan Ford